With the launch of Nike+ Hyperdunk+, basketball players and fans alike were able to measure their game in terms of quickness, vertical and hustle. The Nike+ Basketball Dunk showcase was a game designed to get basketball players to start dunking and post their dunks to a site designed for the challenge. The most creative dunks would be awarded top-honors by Lebron James himself.
R/GA Team credit:
Sammi Needham, Xavier Gallego, Chris Jovanov, Billy Burkert, Brad Soulas, Erica Grimaldi, Michael Mosley, Sam Levy, John Mullin, Jessica Zogaib