Nike+ Basketball All Access was a close collaboration between Nike Brand, Nike Digital Sport and R/GA. Nike+ All Access was a mobile web section of the iOS app for Nike+ Basketball. It's sole purpose was to motivate the Basketball community to do more with the product by connecting them to Pro Events, Pro Answers and other exclusive Events. All Access was a great example of the merger of Platforms with Campaigns.
R/GA Team credit:
Sammi Needham, Xavier Gallego, Chris Jovanov, Billy Burkert, Will Green, Brad Soulas, Erica Grimaldi, Michael Mosley, Sam Levy, Mark Krawczuk