The rapidly smarter devices we carry with us are capable of listening to and observing our behavior, thereby learning about us. They have the potential to give us valuable insight about ourselves and positively affect our behavior. By gathering data about our activity in the background (using iPhone5S M7 processor), Nike+ Move was designed to keep users moving more and moving better.
Nike+ Move was a close collaboration between Nike, Apple, R/GA and Synapticats. Nike+ Move was a free app for iPhone5S that made users move more using NikeFuel as a metric of activity. It tracked how much you moved a day, when, where and how you moved. It also connected with your Game Center friends to see who was most active.
Interaction Design excerpts :
R/GA Team credit:
Benjamin Williams, Rahul Sen, Noel Billig, Edward Jo, Ben Minton, Gianni Galante, Jessica Harris-DiStefano