CV · 2026View My Portfolio

Rahul Sen

Product & Experience Design Leader

20+ years in design, including 16+ building digital products, teams and organisations at Volvo Cars, Spotify and Nike/R/GA. I work across product, brand and technology, from scale-up and hypergrowth to corporate ventures and transformation.

Built design capability and led at scale

Led 15–20 designers, including managers, within a 200+ engineer organisation. Owned hiring, development and career progression, establishing the rituals and processes that kept teams aligned and moving with speed and precision.

Transformed the Volvo Cars App and its UX organisation

Led the app’s experience turnaround, built the UX operating model and laid foundations for App 6.0. App-related customer-care cases later fell 60% YoY.

Built Spotify’s Premium funnel and offer experience

Led UX across Premium awareness, purchase and retention, helping turn a conversion funnel into a coherent product and brand experience. Grew the design organisation from ~3 to ~15 through hypergrowth.

Stockholm, Sweden LinkedIn

Volvo Cars

2018–Present

Principal Experience Architect

Dec 2025–Present

Stockholm · Experience strategy and product definition

  • Strategic remit

    Work across broad initiatives, including Premium Experiences and Convenience Modes, to define the intended customer experience.

  • Cross-functional alignment

    Connect experience intent with technical and organisational implications, giving teams a shared basis for product discussions.

  • Investment responsibility

    Surface constraints and ownership earlier to improve alignment before large initiatives move into development.

Head of UX, Volvo Cars App

Sep 2021–Oct 2025

Stockholm · Led the turnaround of the global mobile product and its UX organisation.

  • Organisation & accountability

    Led 15–20 designers, including managers, within a 200+ engineer organisation. Owned hiring, development and career progression across Design and Commercial leadership.

  • Product & platform remit

    Responsible for Mobile Experience & Platform, External Developer Experience and, briefly, the sunset of Volvo On Demand.

  • Operating model & quality

    Shifted the response from surface redesign toward architecture, governance, dogfooding and measurable quality loops. Established rituals and processes that kept the team healthy, aligned and moving with speed and precision.

Head of UX, Innovation Arena

Oct 2018–Aug 2021

Global · Design leadership within Volvo’s multidisciplinary corporate incubator.

  • Venture scope

    Led design across Safety, Security, Convenience and Mobility, helping multidisciplinary teams evaluate uncertain product and venture opportunities.

  • Discovery leadership

    Introduced a discovery approach using pilots, prototypes and evidence to move ideas beyond speculation toward decision-ready opportunities.

  • Decision discipline

    Helped clarify the evidence needed for new bets and how risk could be reduced early, connecting customer learning with investment choices.

Spotify

May 2014–Oct 2018

UX Manager, Premium Growth · Stockholm

  • Premium funnel & offers

    Led experience design across mobile, desktop and web: how Free users understood Premium’s value, how people purchased it and how Spotify supported retention.

  • Organisation & delivery

    Built and led UX for the subscription journey, supporting continuous experimentation and delivery. Connected product design, growth experimentation and campaign language.

  • Running · 2015 · ~6 months

    As UX Lead, built Spotify Running in a hands-on player-coach role. Runners set a target cadence and Spotify matched music to their tempo. The experience brought in 1M+ active runners from other running apps before being sunset as priorities shifted.

R/GA
New York

2011–2014

Experience Design Director · New York

  • Nike.com · Platform

    Helped transform Nike’s fragmented digital ecosystem into a more coherent global platform, connecting its experience and brand architecture.

  • Nike Brand · Design leadership

    Led experience design across Basketball, Football and Running, bringing multidisciplinary design leadership to Nike’s sport categories.

  • Nike+ FuelBand · Product

    Led experience design for the web platform, connecting physical product, personal data and community within Nike’s connected-product ecosystem.

Ergonomidesign / Veryday

User Experience Designer · Stockholm. Designed complex digital and physical product experiences across healthcare and technology for GE Healthcare, Maquet, Roche, Huawei and Microsoft. Selected work included experience definition for the successor to Maquet’s Servo-i ventilator and Spotify for Windows Phone with Microsoft.

Earlier consultancy

Design work across Sweden, USA, India, France and Germany.

MA Interaction Design

Umeå Institute of Design.

BA Interior Architecture

CEPT University, Ahmedabad.

I step into moments of growth, ambiguity or change, shaping product direction, building design capability and turning complex systems into experiences that deliver measurable customer and business value.